Salesforce, the world’s leading AI-powered CRM company, has announced a $500 million investment in Argentina over the next five years. This commitment, unveiled at the World Economic Forum in Davos, underscores Salesforce’s dedication to positioning Argentina as a global AI innovation hub.
The investment will focus on three key areas:
- Workforce development
- AI innovation
- Digital transformation of the public sector
By accelerating Argentina’s technological and economic growth, Salesforce aligns itself with the country’s ambition to become a leading force in artificial intelligence on the global stage.
Salesforce has experienced rapid growth in Argentina, with major companies such as BBVA, Ford Argentina, and Telecom adopting its AI-powered solutions to develop digital labour platforms and enhance customer experiences.
A major breakthrough in this investment is the implementation of Agentforce, a digital labour platform that enables seamless collaboration between humans and AI-powered autonomous agents.
"We are entering a new era where autonomous agents can be scaled to provide a workforce without limits, driving customer success," said Marc Benioff, CEO of Salesforce.
Over the past year, Salesforce has actively collaborated with the Argentine government on key initiatives, including:
- Argentina AI Week (December 2024)
- The Private Sector Working Group on AI
- Reskilling and employment programmes
These efforts demonstrate Salesforce’s commitment to fostering sustainable growth through public-private collaboration.
Since establishing its presence in Argentina in 2019, Salesforce has directly created around 1,000 jobs and supported tens of thousands more through its extensive ecosystem of customers and partners.
According to research by IDC, Salesforce and its global network are projected to generate 12 million jobs worldwide by 2028. Given its expanding digital workforce, Argentina is well positioned to seize these opportunities and play a pivotal role in the AI-driven economy.
Training with Trailhead
Salesforce has partnered with local governments, universities, and non-profit organisations across Latin America to launch reskilling and employability programmes using Trailhead, its free training platform.
By equipping thousands of Argentines with in-demand digital skills, Salesforce is helping to create new career opportunities and bridge the country’s digital skills gap.
Beyond its customer and partner network, Salesforce maintains two offices in the Buenos Aires Metropolitan Area, home to engineering teams working on MuleSoft, a key component of Salesforce’s ecosystem.
MuleSoft in Argentina
These engineering teams play a crucial role in data integration and breaking down silos, enhancing Salesforce’s trusted AI platform. Their expertise strengthens Argentina’s global reputation as a centre for technological innovation.
This continued investment in local talent and AI development positions Argentina as a strategic pillar in Salesforce’s worldwide digital transformation efforts.
Salesforce’s $500 million investment represents a landmark commitment to Argentina’s digital transformation, reinforcing its status as a key player in AI and technology.
Through workforce development, AI innovation, and digital transformation initiatives, Salesforce is not only investing in Argentina’s future but also helping it emerge as a global leader in the digital economy.
